About me

I'm not like the other UX guys

"You're how old?"

I did not follow a traditional path and I do not work like most people in this space. I have been building digital products since the early days of the web, long before most companies even knew what a digital team was.

I started in a high school media lab, built my first company in the 1990s creating websites for Warner Music, Universal, and EMI, and landed a role at Sony Music when the internet was still dial-up.

Since then I have worked with banks, broadcasters, retailers, and startups: Rogers Bank, Manulife, CPP Investments, Cineplex, Club Monaco, and PBS among them. The common thread across 30 years is solving complex design problems in fast-moving environments. My work has earned recognition from the Webby Awards, SXSW Interactive, and Applied Arts.

What I am like to work with

Corporate environments are full of red tape and internal politics. I am calm under pressure, direct in my communication, and happiest when I can simplify chaos into something human.

Clients hire me for my technical expertise. They keep working with me because I make their lives easier. I act as a trusted sounding board and an objective outlet. Sometimes I am a design leader navigating strict banking compliance. Other times I am a low-rent therapist helping you vent about corporate bottlenecks.

I do not deliver fluff, unless it is my dog, Ryder. I ignore rigid processes designed just for appearances. What I care about is making things that work and making sure the people using them do not have to think twice.

Let's work together

Whether you need someone to run executive workshops, map out a new experience, or get into the Figma files with your development team, I will help move things forward.

And, we will actually have some fun doing it.

Let’s create experiences that matter.
© 2017-2026 Sprucepop Inc.