Where experience matters most.

A digital agency committed to providing outstanding user experience solutions that enhance customer satisfaction, drive product innovation, and foster business growth.

About Sprucepop

Sprucepop, operated by Mike Hyttinen, is a user experience design agency specializing in providing tailored solutions to medium and large-sized businesses across industries, with a main focus on financial services.

With over 25 years of experience as a Toronto-based internet professional, Mike brings a wealth of industry knowledge and expertise to every project.

Our approach at Sprucepop is centred around being a user experience specialist with expertise in marketing and technology. We understand the importance of bridging the gap between cross-functional teams and serve as a liaison to ensure effective collaboration. This unique perspective allows us to bring a holistic understanding of user needs, business objectives, and technological capabilities to the table.

We excel at rapid prototyping and adapt quickly to changing needs and requirements. Our ability to work quickly and iteratively allows us to deliver customized solutions for each project in a timely manner. We take pride in our agility and flexibility, ensuring that we can adjust and pivot as needed to meet our clients' evolving business goals.

At Sprucepop, we aim to establish long-term, remote, and project-based relationships with top-tier clients, similar to our successful partnership with Rogers. Our slogan, 'Experience matters,' perfectly encapsulates our approach. We understand that user experience is crucial for a successful business, and it is our area of emphasis and focus. While we may not be the loudest or flashiest agency, our unwavering commitment to user experience, cross-functional collaboration, and delivering value sets us apart as a trusted and experienced partner. If you're looking to improve your digital presence and enhance user satisfaction, Sprucepop is where Experience Matters most.

About Mike

Mike Hyttinen is a seasoned professional with extensive experience in the digital industry, bringing a unique perspective on user experience and design.

With a diverse skill set encompassing project management, design, and coding, Mike has been recognized with multiple awards and accolades for his exceptional contributions.

His career began in a new media lab, where he ran his first business, Caught In The Web, in 1994. From there, he worked as a front-end developer and designer for consulting firms and Sony Music, honing his expertise in the field. Mike's freelancing endeavours eventually evolved into a full-time gig, allowing him to collaborate with prominent clients such as Rogers, Manulife, CIBC, Scotiabank, and Cineplex. He also engaged in consulting projects with CPP Investments, and other notable organizations.

Throughout his journey, Mike has cultivated a no-nonsense and unconventional approach to work, using his ability to detect and cut through unnecessary complexity, combined with his unwavering commitment to providing value, has solidified his reputation as a trusted professional. With his extensive background and comprehensive understanding of user experience and design, Mike is equipped to lead projects from inception to delivery, ensuring intuitive and engaging user interfaces that elevate businesses to new heights.

Mike Hyttinen

Recent Projects

Rogers Bank

UX, UI, Software Dev, Web Development



UX, UI, Web Development


Ontario Cultural Attractions Fund

User Interface Design


Contact Us

Ready to start your next project with us? Drop us a line.