Problem & Goal

ERCO, a leader in chemical manufacturing, was undergoing a branding and marketing overhaul led by Imaginis. To support this transformation, Imaginis needed a rapid visualization of the possible future state of ERCO’s website. The goal was to:

• Demonstrate how the new brand could translate into a modern, user-friendly digital presence.
• Rapidly design key screens with minimal specifications to support stakeholder buy-in and move design concepts forward.

Solution & Process

1. Rapid Prototyping of Key Screens
   • Designed a series of key screens that reflected the new brand's visual language, focusing on clean layouts, bold typography, and streamlined navigation.
   • Ensured the designs communicated professionalism and innovation, aligning with ERCO’s industry leadership.
2. Collaboration With Imaginis
   • Worked closely with Imaginis to interpret the evolving brand guidelines and translate them into actionable design concepts.
   • Adopted an iterative approach, refining concepts quickly based on client feedback to meet tight timelines.
3. Future-Focused Design
   • Created a modern and scalable framework that could adapt to ERCO’s future needs, including enhanced functionality and responsiveness for a seamless user experience.
   • Delivered designs that bridged the gap between abstract branding ideas and practical digital execution.

The Results

• Stakeholder Alignment: The prototypes successfully showcased how the new brand could come to life digitally, helping stakeholders visualize the future state of ERCO’s website.
• Practical Implementation: Elements of the early prototypes made it into the final site, demonstrating their effectiveness in influencing the redesign.
• Efficient Execution: Delivered polished designs rapidly, proving the ability to work with minimal specifications and tight deadlines.

Core Strengths Highlighted in This Case Study:

• Creativity and Adaptability: Delivered high-quality designs with minimal input, translating abstract brand concepts into concrete visual solutions.
• Strategic Problem-Solving: Bridged branding and usability needs to create a scalable digital framework.
• Collaboration: Worked seamlessly with Imaginis to align design output with the broader branding strategy.
• Rapid Prototyping Expertise: Demonstrated the ability to move quickly from concept to execution, supporting stakeholder decision-making under tight timelines.