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An experience should be more than an interface. It should matter.

Drawing from a breadth of experience, we see the whole picture. Together, we’ll design a unified user experience that connects with your customers on a deeper level.
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Mike Hyttinen, wearing a blue sweater, arms crossed and leaning against a wall.

Experience Design That Matters

Sprucepop turns brand promise into everyday experience. We move past pixels to blend brand identity with usability and empathy, shaping journeys that feel natural to customers and work for the business. Founded by award-winning UX design leader Mike Hyttinen, we unite strategy, experience design, and product insight under one roof. We ask the probing questions, align stakeholders, and guide products from first spark to launch without losing the heart that makes them matter. Our cross-disciplinary lens spots hidden opportunities, removes friction, and injects brand character into every click and swipe. The result is an experience people remember and teams can scale.

Our mission is simple: we create experiences that matter.

Need clarity and momentum? Let’s talk.

What We Do

We offer two paths to better digital experiences:

Strategic UX Consulting

We help businesses rethink their digital approach, creating clear roadmaps that align user experience with business goals.

Hands-On UX Design

From targeted improvements to comprehensive redesigns, we deliver practical design solutions that actually work, and that developers can implement.

Quick Win UX Solutions

Not every UX problem deserves a full redesign. Sometimes, targeted fixes can improve conversions and engagement fast.
UX & UI Audit
Micro UX/UI Fixes
UX & Product Strategy

UX & UI Audit

Expert review identifying usability issues and conversion blockers with actionable recommendations.
✔ Deep-dive expert analysis of your digital touchpoints
✔ Uncover hidden friction points destroying conversion rates
✔ Strategic prioritized recommendations for immediate impact
✔ Interactive 60-minute strategy session to maximize implementation
Starting from

$1,500

Delivery

1-2 weeks

View Audit Details →

Micro UX/UI Fixes

Targeted optimization for a key user flow or feature (onboarding, checkout, dashboards, etc.).
✔ Laser-focused optimization of your highest-impact user touchpoints
✔ Professional wireframes and pixel-perfect design solutions
✔ Development-ready assets with implementation guidance
✔ Rapid turnaround for immediate business impact
Starting at

$2,500

Delivery

1-3 weeks

Micro UX/UI Fixes Details →

UX & Product Strategy Roadmap

UX audit + stakeholder discovery resulting in a prioritized strategy roadmap.
✔ Comprehensive UX evaluation with strategic stakeholder insights
✔ Data-driven roadmap aligning business goals with user needs
✔ Prioritized action plan with clear ROI metrics
✔ 90-minute executive strategy session for implementation clarity
Starting from

$5,000

Delivery

2-4 weeks

Explore Strategy Options →

User Experience Services

We offer a range of UX and digital strategy services tailored to your needs.
Assessment & Strategy
Services that help businesses understand their current state and plan improvements:
  • UX & UI Audit
  • UX & Product Strategy Roadmap
  • Product-Market Fit & UX Growth Strategy
  • Customer Journey & Experience Mapping
Design & Optimization
Services that deliver tangible design improvements and solutions:
  • Micro UX/UI Fixes
  • Landing Page Design/Optimization
  • Wireframing & Prototyping
  • Design System Development
Leadership & Facilitation
Services that provide guidance, alignment, and expertise for teams:
  • Fractional UX Leadership
  • UX Strategy Workshops
  • Design Sprints
  • Team Training & Mentorship

Why Work With Us

You Need Results Without a Full-Time Hire

Get senior-level UX expertise when you need it, without the commitment of a permanent position.

Your Current Digital Experience Is Underperforming

Your website or application isn't converting, feels outdated, or frustrates users—and you need someone who can identify and fix the issues fast.

You're Stuck in Process or Internal Debates

Your team is bogged down by office politics or indecision, and you need an objective outsider to cut through the noise and get things moving.

You Need Someone Who Speaks Both Design and Code

You're tired of designers creating beautiful mockups that developers can't implement—and need someone who understands both worlds.

You're Launching Something New

You need to validate a concept, create a prototype, or get a new product off the ground quickly with professional-level execution.

Results Delivered

How thoughtful UX creates tangible business success

Designing an Intuitive Digital Presence for Rogers Bank

Read Case Study

Modernizing Internal Applications for CPP Investments

Read Case Study

Let's Create Experiences That Matter

Whether you need a quick UX tune-up or comprehensive strategic guidance, we deliver practical solutions that drive measurable results.
Book a Free 30-Minute Consultation
"Mike delivered solutions that were as unique as the original ask. We launched solution after solution, each time, learning and building from previous executions. Truly collaborative, it was always a pleasure working with Mike."
– Joel Herzog, Rogers Communications
Let’s create experiences that matter.
© 2017-2025 Sprucepop Inc.
Email Me+1 416-845-2583

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